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Headshot of Andrew, travel photographer and Chicago travel content creator for How We See It.
Portrait of Jeremy, Chicago-based travel UGC content creator for How We See It.
Official logo of HowWeSeeIt.com, a travel ugc content creator and lifestyle website

as proudly worked with…

Brand partners and tourism clients How We See It has produced travel and lifestyle content for.
A discovery-first marketing strategy for destinations that want to be found before the trip is even planned.

Explore Pinterest

Strategy for

Destinations

Strategy, setup, and Pinterest management for tourism boards ready to reach the real trip decision makers.

The platforms you’re investing in today
weren’t designed for how travelers actually plan trips.

Because travel doesn’t start with a like.
It starts with a search.

A dream.
A saved idea.
A place someone imagines themselves visiting months before they book.

And that’s exactly where Pinterest lives.

While most tourism boards pour their budgets into short-lived social media posts, Pinterest quietly powers the entire inspiration stage of travel planning — where decisions are actually made.

But very few destinations are using it strategically.

That’s where we come in.

We help tourism boards and destinations turn Pinterest into a long-term discovery engine that attracts travelers months — sometimes years — before they arrive.

Foundational Account Optimization

We meticulously refine your Pinterest presence—from profile positioning to board structure—ensuring your destination is presented with clarity, authority, and search visibility.

Advanced Keyword Intelligence


Using travel-specific search data, we implement a targeted keyword strategy designed to position your destination in front of travelers actively planning their next trip.

Strategic Board Curation


We thoughtfully develop and organize boards that reflect your destination’s identity, creating a cohesive ecosystem that enhances discoverability and strengthens brand perception.

Elevated Pin Design


We create refined, visually compelling pins using your brand assets and destination photography—designed to capture attention and inspire meaningful engagement.

Consistent, Intentional Publishing


Through a disciplined publishing cadence, we ensure your destination maintains continuous visibility, building momentum and long-term search authority.

Traffic-Driven Performance Strategy


Each pin is strategically linked to your website and key landing pages, transforming visual discovery into measurable website traffic, traveler interest, and qualified inquiries.

Let’s build a Pinterest strategy that drives real results.

Contact us at HELLO@HOWWESEEIT.COM to learn more about Pinterest management services.